Smart homes or the Internet of Things has proven to be a black hole of information for the consumer since emerging in the market. With a staggering amount of choice of products, and an even larger pool of information to sift through, it would be an interesting question to know how long it takes on average to make that first smart home purchase.
It’s essentially about devices connected across the internet. And a smart home is a vision of a future where lights, thermostats, doors, blinds, fridges, and more all automate in tandem with one another.
I don’t think people will buy smart home products just because they are the ‘next big tech thing’.
I don’t think people will use augmented reality (AR) just because it’s ‘really cool and new’.
I believe people will buy smart home products because these devices positively benefit their lives, in ways that align with their core values.